Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand.To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
- Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
- Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend.What would their Search Ads 360 bidding strategy be?
- Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you'll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad.Which two rich media metrics from Campaign Manager 360 would help you meet this request?
- Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
- Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you'll also work with.How will you organize their Campaign Manager 360 network, so that they're able to separate their business units and maintain a holistic overview of the company?
- Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
- Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?
- Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They've already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
- Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you'd like to know how many times that message was viewed.Which video metric should you look at within Campaign Manager 360 reporting?
- Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
- Your client, an accessories retailer, would like to attach their consumers' behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
- Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
- Your client, an agency, is setting up their Search Ads 360 account.What type of account should they set up first to help them manage all their customer accounts within their main account?
- Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?