Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Choose all that apply. Which of these factors will affect your SEO strategy?
- - Choose all that apply. Which of these pieces of content should be archived and unpublished?
- - Choose all that apply. Which of these tactics will help improve your website's internal linking?
- - Choose all that apply. Which of these tools are included for free with Content Hub?
- - Choose all that apply. Why are internal links important for SEO?
- - Choose all that apply. Why are meta descriptions important?
- - Choose all that apply. Why is it important to have HTTPS for your website?
- - Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box's main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- - Chris is the marketer for AnimalRescue.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?
- - Claire has created a Google Display Remarketing campaign. What's the most likely reason she decided on remarketing?
- - Claire is analyzing her website's Core Web Vitals and notices that LCP is occurring at 10 seconds, which is much longer than what Google recommends. Which of the following elements could be contributing to slowing down Claire's page?
- - Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)
- - Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- - Clara's colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
- - Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia's work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?