Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?
- - Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
- - Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?
- - Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
- - Writing valid HTML adheres to which WCAG principle?
- - Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?
- - Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?
- - Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?
- - Yoonjae is planning an ad campaign to help drive registrations for an upcoming event in South Korea. Which solutions will help them reach audiences by geographic location?
- - You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
- - You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
- - You are adding a new contact to your CRM in HubSpot and want to ensure data accuracy and efficiency in prospecting. Why is it essential to provide an email address for the person you are adding?
- - You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the 'millennial pause' into their editing style. How do you respond?
- - You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns' benefits?
- - You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns' benefits?