Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a metric in Google Analytics?
- - You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
- - You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What's the issue here?
- - You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
- - You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as key events and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your key events and audiences?
- - You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?
- - You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad's effectiveness?
- - You decide to add Floodlight tags to your campaign in Campaign Manager 360.What will these tags do?
- - You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the Attribution Paths Report in your Google Analytics 4 property?
- - You developed a video with an awareness objective, but viewers aren't watching the ad as long as you'd like. How should you help them to pay attention?
- - You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
- - You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?
- - You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a metric in Google Analytics?
- - You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method should you use?
- - You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?