Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
- - You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
- - You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
- - You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
- - You work on the marketing team for an eCommerce business and you're looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?
- - You work on the marketing team for an eCommerce business and you're looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
- - You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
- - You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
- - You'd like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites.What's the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
- - You'd like to find out how many visitors shopped on your website every day last month, and you'd like to have this spreadsheet emailed to you.Which Campaign Manager 360 feature should you use that meets your need?
- - You'd like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?
- - You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
- - You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- - You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- - You'd like to pull a Free-Form Report for an upcoming meeting. Which types of visualizations are available to include in this report?