Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You'd like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad.To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
- - You're a digital marketing manager for a large children's clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
- - You're a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
- - You're a marketer for a wedding planning business, and you've been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren't appearing.What may be the cause for the missing metrics?
- - You're a marketer for your company's website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You've recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
- - You're a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
- - You're a marketer promoting your company's new line of juice smoothies.In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
- - You're a marketer who recently launched a new campaign, and you're curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?
- - You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two benefits you'll get from Performance Planner?
- - You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
- - You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads' Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
- - You're a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site.Since you've also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- - You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You've recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
- - You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- - You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?