Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're managing app campaigns for a financial services company. Which of the following assets should you use?
- - You're managing app campaigns for a project management software company. Which of the following assets should you use?
- - You're managing app campaigns for a tax services software company. Which of the following assets should you use?
- - You're managing your first app campaign and understand that text is an important input, but you're not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
- - You're marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can't exceed. Which benefit of Google Ads could help you achieve your goal?
- - You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
- - You're on a social media team for a outdoors brand called Appalachia. They've decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.
- - You're on the lead generation team at a wine reseller called Partners in Wine. You've noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?
- - You're on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
- - You're on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
- - You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- - You're planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?
- - You're planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
- - You're planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
- - You're planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to,' what measurement solution should you use?