Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That's when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
- - You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality?
- - You're using Google Analytics 4. What would it call interactions on a website or an app?
- - You're using Google Analytics for your website. In which situation could you use the Engagement overview report?
- - You're using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?
- - You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
- - You're using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- - You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Smart Shopping campaigns?
- - You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
- - You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
- - You're working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?
- - You're working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?
- - You're working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
- - You're working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?
- - You're working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?