Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
- - Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What's an advantage of using GA4 for your customer?
- - Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You'd also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount.What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
- - Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites.What's the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
- - Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience's capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- - Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
- - Your team has redesigned your company website. Which study will help you analyze whether or not the changes they've made have resulted in an improved customer experience?
- - Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that's located in another business application. Which of these Google Analytics features would they use to do this?
- - Your team is looking to add a net-new report to the left-hand nav that shows the source / medium filtered to desktop users only. Which new report template should they use to create this?
- - Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?
- - Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
- - Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
- - Your teammate creates an outreach sequence with 10 steps in it and asks you if you think that’s a good length. How do you respond?
- - Your teammate is prepping for a sales presentation and they've outlined the points they want to cover: 1. Recap of previous discussions 2. Explanation of how other people in similar situations have proceeded 3. Pros and cons of various approaches They want your feedback on this outline. What would you say?
- - Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?