Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
- - A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)
- - A critical first step to choosing your website design tools is to ___________.
- - A customer has a lot of inbox conversations coming in each day for their service reps. Their reps can sometimes miss questions because of how full it gets. They mainly work in Slack and would prefer if they could answer their customers’ questions without leaving that app. What part of the dev docs could help you create this connection point?
- - A customer portal helps customers do all of the following EXCEPT:
- - A customer portal is a __________.
- - A customer wants a ticket’s data called on a certain web page to also be available in other parts of the integration. What could you do to ensure you’re not making too many of the same calls to the API?
- - A customer wants to create an internal integration that’ll assign a contact directly to a chosen workflow. What type of integration would this be and what type of authentication method would you use?
- - A customer wants to help their sales team generate new deals through email, which is their primary form of communication with potential customers. They’re evaluating whether they should build a custom solution. What’s the first question you should answer to help them determine next steps?
- - A customer wants to test cookieless geo-experiments. What's one of its benefits?
- - A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?
- - A customer wants to update a custom object’s associations to be associated with the company object. How should they go about it doing this from the UI, without making a call to the API?
- - A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
- - A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
- - A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?