Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
- - How would a digital marketing consultant describe the Google tag to a new advertiser?
- - How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- - How would you accurately describe the function of product groups in a Shopping campaign?
- - How would you calculate a store visit's value to your business?
- - How would you define Demand Generation?
- - How would you define incrementality?
- - How would you define Lead Generation?
- - How would you describe a campaign that fell short of its target goal?
- - How would you describe attribution as it relates to the advertising industry?
- - How would you describe the process by which data-driven attribution works?
- - How would you describe the target ROAS bidding strategy?
- - How would you explain what a marketing mix model does?
- - How would you turn marketing insights into action?
- - Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)