Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?
- - If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?
- - If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there's limited consistency and minimal automation after evaluating the strategy's progress, how might you explain what's happening?
- - If you track nothing else for SEO, make sure you track ___.
- - If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?
- - If you want event-based data as opposed to session-based data, what platform would you use?
- - If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
- - If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?
- - If you want to boost conversion rates and you've already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google's experimentation tool to achieve your goal?
- - If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
- - If you want to emphasize the touchpoints that initially captured leads' attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
- - If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
- - If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
- - If you want to improve performance of video campaigns, what approach should you take with creative?
- - If you want to improve performance of video campaigns, what approach should you take with creative?