Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If you were in charge of a flexible budget for all of a large retailer's campaigns, what steps would you take to maximize success?
- - If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
- - If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?
- - If you were making creative for a video action campaign, what best practice should you follow?
- - If you were optimising a campaign to drive conversions faster, what would you do?
- - If you were optimizing a campaign to drive conversions faster, what would you do?
- - If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
- - If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?
- - If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
- - If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
- - If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- - If you're a digital advertiser, how do you define a tag?
- - If you're a digital marketing consultant, how would you describe the Google tag to your new advertiser?
- - If you're a marketer describing the criteria for store visits conversion tracking, what would you say?
- - If you're a marketer setting up the value of an online conversion action, what would you do?