Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?
- - Lilly added text and image assets to her Google App campaign ad group, but she doesn't have a video to upload. Her App campaign may do which of the following actions?
- - Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?
- - Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- - LinkedIn ad formats are broadly divided into which four categories? Select four.
- - LinkedIn Live Events allow organizations to schedule virtual events in advance to gather attendees and stream directly to an audience via video or audio-only formats.
- - LinkedIn Live Events do not require a third-party broadcasting tool.
- - LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure.
- - LinkedIn Pages have page admin and paid media admin roles.
- - LinkedIn recommends that you start low and optimize to find your ideal bid.
- - LinkedIn recommends you do not leverage the same content across your paid and organic strategies.
- - LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
- - LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.
- - LinkedIn's B2C audience has two times the buying power of an average web audience.
- - LinkedIn's campaign objectives support which stages in the marketing funnel? Select all that apply.