Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google Search Ads campaign?
- - A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
- - A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
- - A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
- - A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers.What value do these experiments have for the merchant?
- - A mix of organic and paid content can increase the likelihood of conversion by 61%.
- - A national bridal chain created a specific audience within Display & Video 360. It'll be used in a campaign customized for wedding planners, and they don't want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
- - A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations' homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
- - A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
- - A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?
- - A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
- - A national sneaker company wants to see if their ad appeared outside of the geographic target.What's a good way to view metrics for the geographic brand safety target?
- - A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They're using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
- - A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?
- - A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?