Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- - Paul is the owner of Tennio and is wondering what impact Tennio's mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio's mobile experience create?
- - Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
- - Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- - Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- - People can only find your LinkedIn Page through search.
- - Pete is the marketing director for an electric car company. He recently chose 'leads' as his Google Search campaign marketing goal. What did he hope to achieve by selecting 'leads' as his goal?
- - Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
- - Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
- - Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
- - Poppy's setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
- - Posting curated content on social shows your audience you’re committed to:
- - Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?
- - Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya's campaign?
- - Providing text alternatives for non-text content adheres to which WCAG principle?