Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Store visits conversion tracking can be described in which way?
- - Stronger brands experience more sensitivity to their pricing.
- - Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?
- - Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz's app. Why should SweetFizz integrate their testing platform with their app analytics?
- - Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?
- - Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
- - Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event?
- - Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?
- - Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy..Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?
- - Target ROAS bidding can correctly be described in which of the following ways?
- - Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
- - Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?
- - Text Ads appear on desktop and mobile.
- - The _________ stage focuses on creating message maps and listening protocols on social media.
- - The ____________ is the browser's representation of the page's styles.