Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?
- - KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
- - KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads 'Hurry, buy now!' Is this compliant with Amazon Ads guidelines and acceptance policies?
- - Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?
- - Kyle's making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
- - Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn's best practices?
- - Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
- - Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What's the first step to figuring out what happened?
- - Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop's app. Which of the following is a testing tool that Laura can use for PropShop's app?
- - Lauren has chosen 'Influence consideration' as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren's campaign? (Choose two.)
- - Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
- - Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
- - Lead Gen Forms drive 5x higher conversion than landing pages.
- - Lead scoring is a methodology for ranking leads to determine their sales-readiness.
- - Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?