Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
- - Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
- - Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?
- - Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
- - Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
- - Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
- - Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- - Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
- - Li Juan wants to prevent an ad from being served if customers look for an exact word. Which keyword targeting method should they consider?
- - Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?
- - Li would like to create a video asset for his recent campaign. He wants to augment his brand's existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
- - Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?
- - Liam is an SEO specialist at an advertising agency. He believes that he can improve the company's search performance by creating a blog series and pillar page. However, the CEO has been hesitant to sign off because content creation takes a lot of time and she isn't sure they'll see the ROI. How can Liam convince the CEO that this is a worthwhile investment?
- - Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?
- - Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?