Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Target ROAS bidding can correctly be described in which of the following ways?
- - Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
- - Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?
- - Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?
- - Text Ads appear on desktop and mobile.
- - The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
- - The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
- - The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.
- - The ______ consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.
- - The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.
- - The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.
- - The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.
- - The ______ stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.
- - The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
- - The _________ stage focuses on creating message maps and listening protocols on social media.