Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it's because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?
- - The WCAG are broadly divided into four principles. Which of the following is NOT one of those principles?
- - The website administrator for Taylor's Hiking Equipment’ is customizing their UET tag to pass parameters for Dynamic Remarketing on a new hiking boot ad. In what order should the following steps be taken to complete this task?
- - The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
- - Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
- - Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?
- - Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- - There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
- - There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
- - There are several ways to create contacts. One way is to create contacts manually. All of the following are also ways to create contacts EXCEPT:
- - There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
- - There are three types of workflows you can create in HubSpot. What are they?
- - There are two ad distribution settings in the Microsoft Advertising network. Which setting does Microsoft Advertising recommend?
- - There are two types of optimization. What are they? Choose two.
- - There is no universal methodology or join key that can be used to combine tables in all query scenarios.