Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
- - Trevor is the owner of Sportelo and is wondering what impact Sportelo's mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo's mobile experience create?
- - Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?
- - Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?
- - Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- - True of false? You can edit the NPS question in HubSpot.
- - True or False: 35% of customers are more likely to use a business after reading positive reviews.
- - True or False: 88% of consumers trust online testimonials as much as recommendations from friends or family.
- - True or False: 89% of marketers say video testimonials are the most effective content marketing tactic.
- - True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
- - True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
- - True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
- - True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.
- - True or false: It is recommended you include facts about your product in Sponsored Brands video campaigns.
- - True or False: Mirroring a person’s speaking patterns can help build rapport.