Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
- - What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
- - What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
- - What metrics are most important during the align phase?
- - What metrics are most important during the enable phase?
- - What metrics are most important during the transform phase?
- - What might you miss out on if you optimize for online conversions exclusively?
- - What might your customer service team use the buyer’s journey for?
- - What model represents the hierarchical structure of a Google Analytics account?
- - What must the user do to authenticate with OAuth?
- - What must you first obtain and then add to your OAuth flow (once the authorization expires)?
- - What non-Google Ads data is used to model store visits?
- - What non-Google Ads signals are used to model store visits?
- - What occurs during the attract stage of the inbound methodology?
- - What occurs during the attract stage of the inbound methodology?