Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You would like to work on different projects and develop a broad set of skills in your next role. Which of the following should you consider?
- - You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- - You're a marketer for a wedding planning business, and you've been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren't appearing.What may be the cause for the missing metrics?
- - You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads' Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
- - You're a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there's something about the checkout page that causes customers to abandon their purchase. You've recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
- - You're about to open a new online store for your art supplies business. You're ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
- - You're an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?
- - You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
- - You're bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- - You're building an ad campaign for a photography supply store, and they've prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
- - You're creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
- - You're creating a responsive display ad and want to make sure you're following best practices. How many headlines, images, and short descriptions should you prepare?
- - You're creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
- - You're creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
- - You're creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?