Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
- - Anja is the marketer for ShoesForLife.com. She's patterned the design of her web site after LotsOfShoes.com, a successful competitor's site. Sales from the site haven't been as successful as she hoped. She's asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?
- - Anne is looking at the 'Performance' column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms 'low', 'good' and 'best' in the column. Asset ratings are distributed based on which criteria?
- - Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?
- - Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
- - Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
- - Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from.How else might they segment conversions in Search Ads 360?
- - App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets for an app campaign to achieve strong results?
- - App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
- - App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?
- - Aria manages her company’s LinkedIn organic strategy separately from the paid media team because that leads to higher conversions and lower costs per conversion.
- - As a business owner, you'd like to do a deeper breakdown and analysis of the data that's displayed in your standard table report. Which feature would help you do that?
- - As a digital marketing manager, you're in a meeting discussing user data and privacy on your company's website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?
- - As a marketer for an eCommerce business, which reason highlights why apps matter to you?
- - As a marketer, in what way should you evaluate your campaign?