Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're working on a Google Search ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
- - You're working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
- - You're working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?
- - You're working with a clothing distributor who's launching a new line of scarves. They're running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
- - You're working with a creative agency to develop image assets for an app campaign and the agency wants to know what aspect ratios are accepted. How do you respond?
- - You're working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
- - You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
- - You're working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?
- - You're working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding.What solution would you recommend to meet their needs?
- - You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
- - You've completed a couple exploratory interviews, and you want to validate some of the findings you've discovered. Select the appropriate research methods that will help you accomplish this goal.
- - You've created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
- - You've decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
- - You've identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google's experimentation tool to acheive this?
- - You've just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.