Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They've already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
- - Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
- - Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
- - Your colleague created a line item in Display & Video 360 for their client's mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- - Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
- - Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
- - Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
- - Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
- - Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
- - Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?
- - Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
- - Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with. Which benefit does Google Ads offer that could help you achieve your goal?
- - Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- - Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
- - Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?