Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
- - What report can help show the duration between a user's first exposure and their subsequent conversion?
- - What results can you yield by establishing reporting expectations prior to campaign launch?
- - What role can a CRM play in effective martech stack?
- - What role do negative keywords play in a AI-powered Search strategy?
- - What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?
- - What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers' websites?
- - What should a business-to-business salesperson do if their website gets multiple anonymous visits from a single company?
- - What should a marketer do when a subset of conversions can’t be tied to ad interactions?
- - What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?
- - What should be included in a third-party tag to ensure accurate impression counting?
- - What should the content your sales team uses during the sales process do?
- - What should you consider when identifying a marketing channel to test? Select all that apply.
- - What should you do if none of the creatives associated with a line item match the ad size requirements in the request?
- - What should you do if you're seeing high engagement rates but low conversion? Select all that apply.