Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Amanda uses 'Influence consideration' as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?
- - Amanda wants to increase website visitors. What should she explore? Select all that apply.
- - Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?
- - Amazon Ads campaigns can be delivered across formats, websites and devices where customers spend their time using Amazon DSP.
- - Amazon Ads is available exclusively to advertisers in industries that involve retail sales.
- - Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
- - Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.
- - Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.
- - Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.
- - Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.
- - Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- - Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand's website.
- - Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- - Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.
- - Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.