Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
- - Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
- - Why is the following example an insufficient SMART goal? 'Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.'
- - Why is user-generated content (UGC) so important? Choose all that apply.
- - Why is using the performance targets feature after utilizing the Performance Planner recommended?
- - Why might a cosmetics company that traditionally sells products in stores promote their app?
- - Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
- - Why might an advertiser use enhanced conversions for leads?
- - Why might there be a difference in the conversion date between Google Ads and Google Analytics?
- - Why might you use playbooks instead of snippets to create a call outline?
- - Why might you want to import Google Analytics conversions to Google Ads?
- - Why should an advertiser consider using responsive display ads?
- - Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- - Why should companies with physical locations embrace app usage?
- - Why should defining your target buyer be part of your sales enablement strategy?