Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You decide to add Floodlight tags to your campaign in Campaign Manager 360.What will these tags do?
- - You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the Attribution Paths Report in your Google Analytics 4 property?
- - You developed a video with an awareness objective, but viewers aren't watching the ad as long as you'd like. How should you help them to pay attention?
- - You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
- - You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?
- - You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a metric in Google Analytics?
- - You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method should you use?
- - You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
- - You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
- - You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
- - You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
- - You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- - You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
- - You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
- - You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?