Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- You're a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
- You're a marketer promoting your company's new line of juice smoothies.In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
- You're a marketer who recently launched a new campaign, and you're curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?
- You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two benefits you'll get from Performance Planner?
- You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
- You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads' Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
- You're a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site.Since you've also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You've recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
- You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- You're a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there's something about the checkout page that causes customers to abandon their purchase. You've recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
- You're about to open a new online store for your art supplies business. You're ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
- You're aiming to drive awareness for an international cosmetic brand's new product. How should you connect with potential customers through a video ad?
- You're an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?