Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?
- - You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
- - You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
- - You’ve just run a campaign promoting a new line of necklaces at your fine jewelry business. Overall, the campaign generated 2,500 new website visitors, 1,400 of which ended up visiting your necklace landing page. Ultimately, you got 350 new leads and 175 new customers. What is the conversion rate of your form?
- - You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently defining a conversion as a clickthrough. If 100 leads opened the email and 18 clicked, what is your conversion rate percentage for that email?
- - Your accessories-designer client wants to know what type of account they'd create for reporting on search campaigns that aren't directly supported by Search Ads 360? What account would you suggest?
- - Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
- - Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What's your answer?
- - Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account.Where should they go to find that information?
- - Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
- - Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?
- - Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you'll need to set up their Campaign Manager 360 network so they're able to separate each dealer location while also having a comprehensive view of their company.What kind of framework will you need to permit this kind of differentiation?
- - Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
- - Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that's highlighted in their campaign.What are the pricing options through feeds?
- - Your app campaign has been successful but you've been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?