Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements.What do you tell them?
- - Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
- - Your client's campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign in order to accomodate the client's needs?
- - Your colleague created a line item in Display & Video 360 for their client's mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- - Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren't appearing.What could be the reason for this error?
- - Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?
- - Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
- - Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They'd like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
- - Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
- - Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
- - Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring.What could be the cause of this error?
- - Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
- - Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
- - Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
- - Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causin