Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your teammate is prepping for a sales presentation and they've outlined the points they want to cover: 1. Recap of previous discussions 2. Explanation of how other people in similar situations have proceeded 3. Pros and cons of various approaches They want your feedback on this outline. What would you say?
- - Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
- - Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
- - Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
- - Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content and how often he should post. What would be a good first step?
- - YouTube advertisers should understand which of the following trends about streaming?
- - YouTube serves users, creators and advertisers in which of the following ways?
- - YouTube serves users, creators, and advertisers in which of the following ways?
- - Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?
- - Zhang Wei wants to build his lead gen audience but he doesn't know where to start. Which tips would be useful? Select all that apply.
- - Zoe is a digital marketer at a graphic design agency, and she's been tasked this quarter with improving the firm's SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
- - Zoe runs a sports media website that caters to fans of many different types of sports. She's starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What's a compelling reason for Zoe to use Affinity Audiences?