Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as organic search or referral?
- - You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label them in your Google Analytics 4 property?
- - You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?
- - You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- - You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- - You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
- - You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
- - You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- - You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- - You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
- - You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
- - You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
- - You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
- - You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?
- - You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?