Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?
- - You manage your company's Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?
- - You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
- - You need to explain what Campaign Manager 360 is to a client.What answer will you give them?
- - You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you're running for your client. Within Display & Video 360, what audience types can you use?
- - You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
- - You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?
- - You notice quite a bit of traffic is coming to your site and being categorized as Direct traffic. Why might these site visitors be categorized in this way? Select all that apply.
- - You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
- - You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
- - You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads. Which feature would allow you to advertise your products on Local Inventory Ads?
- - You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: 'restaurant tuscany,' 'restaurant florence,' '3 star restaurant florence,' and '3 star restaurant abigaille florence.' The customer makes a reservation after clicking on your ad that appeared with '3 star restaurant abigaille florence.' Using the data-driven attribution model, what keyword would receive credit for the conversion?
- - You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
- - You own a small business that sells baseball caps. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- - You own a small business that sells baseball caps. You're set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?