Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Why is it useful to leverage your own data when building target audiences? Select all that apply.
- - Why is optimized targeting a good fit for a cookieless world?
- - Why is organic content a complement of paid media?
- - Why is over-optimizing bad?
- - Why is segmentation important in email marketing?
- - Why is setting the close date for a deal important in the sales process?
- - Why is Smart Bidding a durable, privacy-safe solution?
- - Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
- - Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
- - Why is the AMC sandbox a helpful environment for testing queries?
- - Why is the following example an insufficient SMART goal? 'Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.'
- - Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions
- - Why is user-generated content (UGC) so important? Choose all that apply.
- - Why is using the performance targets feature after utilizing the Performance Planner recommended?
- - Why might a cosmetics company that traditionally sells products in stores promote their app?