Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
- - You want to to improve a video ad's effectiveness. What post-production edit will help you achieve your goal?
- - You want to to improve a video ad's effectiveness. Which post-production edit will help you achieve your goal?
- - You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?
- - You want to understand how easy it is for your customers to get their questions answered from your support team. The appropriate feedback survey to use is:
- - You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
- - You want to understand the cost of advertised products. The search term report indicates that the searches for 'women perfumes' have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?
- - You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
- - You work as a marketer at a company that sells mens’ suits. You know from customer research that a large percentage of your customers struggle with selecting the right size for their suit. How could you solve this problem with a pop-up?
- - You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- - You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- - You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- - You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
- - You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?
- - You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?