Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Creators choose YouTube for which of the following four reasons?
- - Custom views in the conversations inbox lets you _________.
- - Customer journey analytics reports closely align with which of the following strategies?
- - Customer journey analytics uses which type of data?
- - Customer portal is a _______ offering.
- - Customer segmentation is:
- - Dale Carnegie’s 1936 bestseller, 'How to Win Friends and Influence People', suggests that you can, “Ask questions the other person will enjoy answering.” What’s one way that you can do this in a business setting?
- - Dana is an SEO freelancer working with a client who is redesigning their website. The client's designer has come up with a design that uses four custom fonts, but Dana voices their concern that this could have a negative impact on the site's performance. How can Dana explain this issue to their client, and what solution can they propose?
- - Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PacificShipping.com, an international freight company?
- - Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?
- - Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren's marketing goal?
- - Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?
- - Data-driven attribution works in which of the following ways?
- - Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your marketing flywheel?
- - David has prioritized a list of things to test for their business, MachineBeast. The goal is to improve the user experience while letting the user accomplish what they want in MachineBeast's app. Which of the following is a testing tool that David can use for MachineBeast's app?