Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- - You're a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there's something about the checkout page that causes customers to abandon their purchase. You've recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
- - You're about to open a new online store for your art supplies business. You're ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
- - You're aiming to drive awareness for an international cosmetic brand's new product. How should you connect with potential customers through a video ad?
- - You're an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?
- - You're an advertiser for a global brand launching a new line. You want to use Dynamic Creative Optimization (DCO) to tailor your ads for different markets and demographics. Which of the following approaches best utilizes DCO for this campaign?
- - You're an advertiser preparing for Amazon's Prime Day event. You're currently in the Event Lead-in stage, which is 2-4 weeks before the actual event. What should be your primary focus during this stage to maximize your advertising impact?
- - You're an advertiser running a full funnel campaign for Black Friday/Cyber Monday. You leveraged an event lead-in strategy and have planned conversion focused ads to run day of event. It’s now the Day of event. What should be your primary focus during this stage to maximize your advertising impact?
- - You're an agency account executive working with a new games app developer. They've been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?
- - You're an experienced Google Ads account manager, but you're struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)
- - You're an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- - You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
- - You're bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- - You're building a Google Video campaign with the goal of growing consideration for your brand. What's the benefit of using video ad sequencing?
- - You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses