Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?
- Yandi's online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose?
- Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?
- Yoonjae is planning an ad campaign to help drive registrations for an upcoming event in South Korea. Which solutions will help them reach audiences by geographic location?
- You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
- You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
- You are adding a new contact to your CRM in HubSpot and want to ensure data accuracy and efficiency in prospecting. Why is it essential to provide an email address for the person you are adding?
- You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?
- You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the 'millennial pause' into their editing style. How do you respond?
- You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns' benefits?
- You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns' benefits?
- You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups.You decide that you want to use the advertiser's own data to target and engage their existing customers.Which audience option should you choose?
- You are designing a mobile web site for a company called PoliticalNews.com. It'll be the primary showcase of their political news service. The website's design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
- You are designing a mobile web site for a company called, HairCutters.com. It'll be the primary showcase of their hair care products. The website's design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
- You are designing a mobile web site for a company called, PioneerCooking.com. It'll be the primary showcase of their outdoor cooking products. The website's must be designed for access through mobile devices. To make sure that customers have a good experience with the PioneerCooking.com web site, what should be the primary marketing goal?