Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers' attention?
- - You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
- - You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
- - You're hoping to boost your client's performance by optimizing their responsive display ads. Which action should you take first?
- - You're hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?
- - You're hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
- - You're hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
- - You're implementing an experiment. Which of these approaches should you follow as a best practice?
- - You're in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that's all you need. How should you respond?
- - You're in a meeting with your marketing team discussing the performance of your company's social media community. A new team member suggests tracking the company's profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
- - You're in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
- - You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
- - You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
- - You're interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?
- - You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?