Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your accessories-designer client wants to know what type of account they'd create for reporting on search campaigns that aren't directly supported by Search Ads 360? What account would you suggest?
- - Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
- - Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What's your answer?
- - Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account.Where should they go to find that information?
- - Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
- - Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?
- - Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you'll need to set up their Campaign Manager 360 network so they're able to separate each dealer location while also having a comprehensive view of their company.What kind of framework will you need to permit this kind of differentiation?
- - Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
- - Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that's highlighted in their campaign.What are the pricing options through feeds?
- - Your app campaign has been successful but you've been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
- - Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- - Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.
- - Your boss asks you to report on how your content campaign has contributed to the lead generation goals. What metric do you report on to demonstrate its contribution?
- - Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
- - Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT: