Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.
- - Fill in the blanks: You need to figure out your _____ before you can implement a _____.
- - Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
- - Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a 'Learn More' button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?
- - Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
- - Following the rule of thirds helps you:
- - For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?
- - For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
- - For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
- - For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
- - For an app campaign, what's the maximum number of HTML, image, and video assets per ad group?
- - For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?
- - For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
- - For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.
- - For app campaigns, which aspect ratios are accepted for image assets?