Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn's best practices?
- - Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
- - Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What's the first step to figuring out what happened?
- - Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop's app. Which of the following is a testing tool that Laura can use for PropShop's app?
- - Lauren has chosen 'Influence consideration' as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren's campaign? (Choose two.)
- - Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
- - Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
- - Lead Gen Forms drive 5x higher conversion than landing pages.
- - Lead scoring is a methodology for ranking leads to determine their sales-readiness.
- - Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
- - Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
- - Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
- - Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?
- - Liam is an SEO specialist at an advertising agency. He believes that he can improve the company's search performance by creating a blog series and pillar page. However, the CEO has been hesitant to sign off because content creation takes a lot of time and she isn't sure they'll see the ROI. How can Liam convince the CEO that this is a worthwhile investment?
- - Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?