22+ FREE Digital Marketing Certifications for Success-driven Specialists

Do you want to start winning more clients and make your brand stand out? You need more than a good, attractive website! This is where digital marketing certifications come in.

22+ FREE Digital Marketing Certifications for Success-driven Specialists

Building credibility is the best way to make potential customers trust you. You must also inspire belief and make a name for yourself in the online world, which takes commitment and effort.

As you can see, there’s a lot of work to do! A digital marketing certification can supplement your practical skills and help you leverage your online presence.

However, no certification, even the most credible one, will guarantee you success and the expected results.

You can consider digital marketing certifications to know the essentials and learn the theory of this practice. Actually, many online educational programs offer valuable information. They can help you get started as a professional digital marketer.

However, getting good results goes beyond taking a course. Trust me. Your learning process will be more efficient and enjoyable if you focus on developing practical skills instead of memorizing a bunch of definitions and standard techniques. 

Fortunately, you can find what you need here! There are dozens of digital marketing certification programs out there that can help you build credibility and trust with your potential customers. Many are free and can add value to your CV.

Here, I’ve listed the top 22 free digital marketing certification programs (and a few individual ones) I found. I’m pretty sure you didn’t know some of them existed!

Also, I’ll share several answer lists to help you save time once you get to the less pleasant step: taking the exam – yes, you’ll need to pass a final exam to get a digital marketing certificate for most of them.

Are you ready to get started? Read on!

Google Analytics Certification (GA4) – Is There a Better Way to Track the Customer Journey?

If you want your digital marketing efforts to pay off, you should learn to use top tools. Google Analytics is one of them. But there’s still a question to answer: Why consider this certification?

Essentially, Google Analytics is a web analytics service that provides a wealth of data and analytical tools to help you understand how your website is performing.

It can track the user journey across all channels, so you can understand your customers better.

With this set of tools, you can discover your customers’ locations and interests. As a result, you’ll be able to overcome conversion challenges and grow your customer base.

If you aren’t seeing the results you expected after researching your audience, launching a digital marketing campaign, and creating mind-blowing, engaging content, you likely need a robust analytics system.

Fortunately, Google Analytics can help. It features different tools for complex analysis, search engine optimization (SEO), and marketing.

Can you now understand why you need Google Analytics certifications? Don’t worry! You can get it for free.

The tech giant also offers courses on the latest generation of Google Analytics to enhance and boost your measurement strategy, which is an essential part of any digital marketing plan.

Available Courses

These are the courses available for the Google Analytics 4 certification:

  • Discover the Next Generation of Google Analytics
  • Use Google Analytics to Meet Your Business Objectives
  • Measure Your Marketing with Google Analytics
  • Go Further with Your Google Analytics Data
  • Google Analytics Certification

After completing the last one, you can take the final 75-minute exam, which consists of 50 questions. If you want to get the certificate, you must pass the assessment with a score of 80% or higher.

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Google Analytics for Beginners – Just Getting Started

Do you think the information about Google Analytics is too dense and overwhelming? Don’t worry! I know there’s still a lot to learn.

The best part? Google also understands that people need time to get used to these measurement tools. As a result, it offers a course for beginners.

If you want to get a digital marketing certification to create a new strategy and take your online business to the next level, you also need analytical tools. As mentioned, they collect data while evaluating and measuring how your marketing content and website perform.

This information can give you a better grasp of your digital marketing plan and let you know what could help you achieve your goals.

Luckily, you don’t need years of experience to use Google Analytics. This certification for beginners helps you learn how to navigate through its interface and reports, create accounts, implement tracking code, and set up data filters, dashboards, and shortcuts.

However, if you want to get this certificate, you must complete four assessments with a score of 80%. 

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HubSpot Academy’s Digital Marketing Certification – Becoming a Professional

If you want to become a reputable digital marketing professional, you should get certified by the world’s leader in free online training, don’t you think so?

HubSpot Academy is a recognized name in the digital marketing industry, as it has trained many professional marketers, transforming their careers. As part of its training program, there’s an interesting certification available.

This Digital Marketing Course by HubSpot Academy contains all the information you need to appeal to users and search engines, develop a human-centered strategy, and make any business succeed.

Marketing managers, content marketers, and students can take this course and get a digital marketing certification. There are 5.25 hours of content, distributed over nine lessons, 37 videos, and 11 quizzes. Certification exam at the end.

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If you need help saving time when taking HubSpot Academy’s exams for your digital marketing certification, check out these resources:

Amazon Advertising Foundations Exam – Don’t Miss an Elephant

Although it’s the most underrated certification program, this course offers outstanding content and innovative tools. With so many marketers focusing on Google Ads, you may probably miss a huge part of clients with a clear eCommerce-intent. However, displaying advertising the right way can be a game changer for your business.

Believe me, if your Amazon Ads achieve positive ROI, your advertising budget is unlimited. It’s much more complicated to measure results with campaigns having less commercial intent.

Fortunately, Amazon has created a course to address that issue. With this Advertising Foundations Certification, you can demonstrate that you have sufficient knowledge of Amazon Advertising Solutions.

In addition, this certification teaches you how to use these solutions to reach audiences across the customer journey and measure your campaigns to determine if your efforts are paying off.

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Google Analytics 360 – Advanced Enterprise-Level Features

If you already know Google Analytics but are looking for more advanced tools for your enterprise, there’s another certification to consider.

Google Analytics 360 provides comprehensive tools and support for your company’s teams. They’re amazing if they have to use their data to get actionable insights at the enterprise level.

While it offers the standard features most people already use, Google Analytics 360 also provides access to multiple advanced tools, such as Data Driven Attribution, Unsampled Reports, and BigQuery Export.

There’s a lot to learn before using this set of tools, don’t you think? Well, Google has got you covered!

With this free course, the tech giant walks you through how you can use Analytics 360’s enterprise-level tools through real-world examples.

In addition, you will learn to leverage its integrations to drive performance and get closer to your business goals.

Although it isn’t a digital marketing certification as such, this course on Analytics 360 may enhance your strategies and campaigns in this field.

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Advanced Google Analytics – One Step Closer to Become an Expert

You’re right! There are many Analytics tools you should use if you want to become an expert and make sure your digital marketing strategy is working.

Fortunately, Google also offers a certification for users with greater expectations. This course consists of four units focused on advanced tools and configurations, such as Custom Metrics, Event Tracking, and Custom Dimensions.

In addition, this certification expands the data collection and processing features, allowing learners to analyze data by audience, channel, and custom reports.

Do you want to obtain a comprehensive digital marketing certification? This Advanced Analytics course also includes content on remarketing and how to achieve better targeting with dynamic remarketing.

This course takes around six hours, but you must complete an assessment with a score of at least 80% to get a certificate of completion.

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HubSpot Academy’s Inbound Marketing - It’s Time to Attract Customers!

HubSport Academy also offers a certification program with engaging content that will allow you to discover and leverage the power of inbound marketing to grow your customer base.

Attracting customers takes effort and knowledge. You need a customer-centric approach to connect with your audience, offer solutions to their problems, and create valuable experiences.

However, you may still wonder how to do it. What do you need? How can you make your content attract more people? HubSpot Academy offers interactive lessons to help you create an accurate buyer persona and develop an effective targeted strategy.

Your marketing efforts will be more impactful after taking this course. Also, this digital marketing certification can add great value to your professional profile.

However, even though it’s free, you must pass an exam after reviewing 4:54 hours of content to get the certificate.

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LinkedIn Marketing Solutions Fundamentals – Make Your Campaign More Effective

If you want to get a certification to boost your career, you don’t have to enroll in a digital marketing institute. Instead, you can take a free course on LinkedIn, the internet’s largest professional network.

LinkedIn has created a comprehensive course to teach people how to target, read, and analyze their digital marketing campaigns’ performance. In addition, the content offers valuable information on how to optimize your efforts to reach your advertising goals.

After reviewing the content, you can get your digital marketing certification if you complete and pass the exam. Worried about the score? Find some resources below:

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SEMrush Academy – Pretend You Know SEO.

Honestly, SEMrush SEO-related certifications are a kind of joke. Its academy offers over 30 short courses, but they’re heavily self-promotional. Most are just covering basics, and won’t teach you more than a couple of things.

Also, you’ll only have a couple of hours to practice with their platform. However, if you want some free certificates from one of the market leaders, you can get a bunch of them in just minutes.

SEMrush SEO Fundamentals Course can help you earn a digital marketing certification to pretend you know how to get a website to the top of the search engines.

I mean, you can always learn the best SEO techniques with different courses. However, if you just want to add a certificate to your CV because you already know how to optimize websites to please search engines, consider this certificate.

Also, you don’t have to spend hours reviewing the content or taking an exam. Here’s all you need!

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Google Analytics Individual Qualification (IQ) – Demonstrate your Proficiency in Analytics

Optimizing your Analytics practices can also lead to improving your digital marketing strategies. Therefore, you should also add “complete this full-content course by Google” to your wish list.

The Google Analytics Individual Qualification contains comprehensive information on Analytics essential concepts. However, unlike most courses, this program covers both basic and advanced information.

Implementation and data collection; planning and principles; reports, metrics, and dimensions; and configuration and administration are a few of the things you can learn if you take this certification.

However, you also need to test your knowledge to see if you are ready to put digital analytics techniques into practice.

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Google Analytics for Power Users Certification – It’s Time to Take Action!

As a certified digital marketing professional, you want to have many more job opportunities and build an impressive CV that will leave recruiters speechless. This certification on Google Analytics for Power Users can help you achieve that goal.

At this point, you may be wondering why there are so many courses on Analytics. Well, although they’re all different and provide valuable information, this one is much more interesting and helpful for your professional career.

Google Analytics for Power Users not only helps you get an advanced understanding of this set of tools but also allows you to put your knowledge into action.

If you take this course, you can learn various methods to perform tasks that will make your digital marketing strategy much more effective, such as comparing users who convert to those who just don’t.

This certification will also show you the best techniques for analyzing traffic sources, so you can identify the ones that really bring value, improve eCommerce performance, and customize channels for enhanced actionability.

Google suggests completing Google Analytics for Beginners and Advanced Google Analytics on their Academy before taking this course. Also, you must get a score of 80% or higher on each assessment to get the certificate.

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HubSpot Academy Social Media Marketing Course – Harnessing the Power of Digital Technologies

Social media platforms are home to millions of users sharing their stories and experiences every day. Do you think they’re great places to reach potential customers? HubSpot Academy is sure they are!

This course has been designed to help learners build an effective social media strategy to increase brand awareness and attract more customers through social media.

A social media certification proves that you have enough knowledge and skills to turn these platforms into the best places to reach potential customers, develop meaningful user relationships, and make many more people aware of your brand.

HubSpot Academy Social Media Marketing certification consists of 8 lessons, 38 videos, and 29 quizzes. After going through 5.18 hours of content, only if you passed the assessments, you can get the certificate.

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A digital marketing specialist must also understand how ads work to improve their campaigns and get better results. Fortunately, that’s what you can prove if you get this certification.

The Google Ads Creative Certification program allows learners to show that they have a deep understanding of the processes and techniques to make effective ad creatives.

However, making effective ad creatives goes far beyond designing visual material for your campaign. That’s why Google promises to offer research-based guidance and top-class resources through the creative life process.

Do you want to earn the Google Ads Creative Certification? You’ll be able to show that the world’s largest web search engine company recognizes your ability to make effective ad creatives for Display, Search, App, and Video campaigns.

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Individual Ads Creative Courses – Interested in Just One Type of Campaign?

Google Ads Creative certifications can be a great addition to your CV if you’re a digital marketing professional.

However, you don’t have to get a general certification if you only want to specialize in ads for a single type of campaign. You can consider one or more of the following courses:

Google Search Ads Certification

This certification allows you to demonstrate your knowledge and expertise to build, launch, and optimize Google Search campaigns. Ideally, learners should know how to leverage multiple automated solutions, such as Smart Bidding, to boost campaign performance and, consequently, achieve their digital marketing objectives.

With this certification, you can also demonstrate your knowledge and mastery of optimization techniques and strategies to create campaigns. However, this time, your efforts will be focused on apps to deliver business impact.

Google Video Ads Certification

Now, it’s time to show that you can also get good results through advertising on YouTube and Google Video.

If you obtain this digital marketing certification, you’ll showcase your great ability to create successful campaigns and drive favorable outcomes in terms of awareness, action goals, and consideration.

Whether you want to make sure a company’s display advertising investment is paying off or hope to prove that your personal campaign delivers good results, this certification may be for you.

Getting this certificate won’t only add value to your CV but also allow you to showcase your skills and expertise to develop effective strategies and campaigns that help you achieve your marketing goals using Google Display.

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LinkedIn Marketing Strategy Certification – Another Essential for Success

LinkedIn also offers a basic course on digital marketing you can consider if you’re just starting out in this wonderful world.

The content focuses on how to use LinkedIn’s organic and paid advertising solutions to improve your media strategy, which is a great way to reach more people.

This digital marketing certification focuses on just one platform. However, LinkedIn has gained a lot of popularity in recent years. You may be able to use the content and tools you get in this course to your advantage.

If you want to get certified with this LinkedIn course, you must complete a 60-minute exam with 60 questions and get a passing score of at least 75%.

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Many people believe that AI puts digital marketers’ jobs at risk. Others are sure that these tools are unreliable and should be gone. Personally, I think the truth lies somewhere in the middle.

While AIs still have a long way to go before becoming effective and reliable, a few solutions can really help. Google offers several and is ready to teach you how to use them through this certification.

This AI-powered Ads program teaches you the fundamentals of these tools, helping you build confidence in how to use and optimize them within your marketing strategy.

Also, you can learn more about Performance Max, a fully automated campaign type that promises to optimize performance and help you reach more potential customers across various platforms.

Finally, you can complete the AI-Powered Performance Ads Assessment to get the certificate.

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Google Campaign Manager 360 – Take Your Campaigns to the Next Level

Prioritize your digital marketing needs to create and optimize an optimal campaign with this course. Google Campaign Manager 360 certification teaches you the best tactics to reach specific audiences and measure conversions.

In addition, this course allows you to learn the fundamentals of Camping Manager 360 to track campaign performance, identify what is working or not working, and make better decisions for your digital marketing plans.

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Twitter Digital Marketing Certification Courses – The Bluebird of the Internet Got a Lot Offer

The renowned bluebird of the internet, Twitter, has had an epic journey in the social media world, but what about its training capabilities?

Twitter Flight School offers many digital marketing certificate programs, including a few on conversion training – yeah, you’ll keep track of the actions of each user – and campaign planning.

If you’re interested in advertising, you can also find compelling material on Twitter’s Ads Manager fundamentals. Plus, there’s a course to teach you how to tweet like a pro. What do you think?

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You’ve already invested a lot in your advertising efforts and spent too much time creating a solid strategy. However, you don’t know if your work is giving the results you expect, so what to do next?

Measuring your digital ad performance is essential if you want to optimize your strategy and get closer to your goals. Therefore, this is another great digital marketing certification you can consider: Google Ads – Measurement Certification.

During this course, you’ll learn how to turn your marketing objectives into measurable actions. In addition, you’ll be able to analyze your conversion tracking data insights to take effective steps that boost performance.

If you want to get certified, Google recommends taking an optional assessment. However, you can skip that step and save time by using our resources.

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Mobile Experience Certification – A Great Addition to Your Mobile Marketing Efforts

Digital marketers are always busy handling many tasks. And if that was not enough, they have to use new technologies. In this era, smartphones are the dominant devices. That’s why specialists must ensure their Platform products offer a high-quality mobile experience.

To enhance your mobile marketing strategies, this Google certification is one of the best options. The course is designed for users with hands-on practice and allows them to demonstrate their ability to ensure fast and seamless mobile experiences while increasing personalization.

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LinkedIn Content and Creative Design Certification – Let’s Create a Killer Content Marketing Strategy

Hey! Did you know that content also drives success? But that doesn’t mean you should write a few paragraphs about why you love Instagram and expect hundreds of people to think it’s awesome.

You need a strategy. But not any strategy. You need a KILLER content marketing strategy. So, how can you create one? What do you need?

This content marketing certification by LinkedIn – or us, if you go straight to the exam – can give you all the answers.

LinkedIn Content and Creative Design Certification offers top-notch material to expand your knowledge on how to create and maintain organic content.

Do you prefer paid content? You can also find valuable information in this course. In addition, you’ll learn to design visually compelling creatives.

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Google Digital Marketing Fundamentals – Learning the Basics

Yes, you’ll find many options if you’re looking for a digital marketing course. However, you can get your certificates from a tech giant and market leader – Google.

Let’s consider a few interesting facts. In the worldwide market, Google is the dominant provider of general online search. Actually, it captures almost 80% of desktop search traffic and 89% of mobile search traffic.

If you really want to know more about digital marketing and grow your online business, why not learn from the leader?

The Fundamentals of Digital Marketing by Google course comprises 26 modules with 40 hours of content packed with video tutorials, practical exercises, and real-world examples.

If you take this course, you’ll be able to master the basics of digital marketing and turn your knowledge into action. Also, it’s accredited by The Open University and Interactive Advertising Bureau Europe, so this certification will definitely improve your CV.

However, you must pass the final 40-question exam once you finish all modules to get certified. 

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Final Thoughts

As you can see, there are many free digital marketing certification programs. Many have great content and can help you become a digital market professional. Others don’t have good content but can help you earn a certificate.

In any scenario, becoming a digital marketer doesn’t have to take hours out of your life. With my help, you can complete digital marketing certification courses and pass exams in minutes.

Our answer lists are available to everyone who wants to get certified without going through hours and hours of digital marketing training.

In addition, we have answer lists for different courses, from those designed for content marketing to a few specialized programs for search engine optimization.

Take a look at our offerings and get an approved digital marketing course in the blink of an eye!

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