Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.
- - Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They've checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?
- - Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?
- - Match the bidding strategy to the definition. Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.
- - Match the bidding strategy to the definition. Amazon will reduce your bids in real time for clicks that may be less likely to convert to a sale.
- - Match the bidding strategy to the definition. Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion.
- - Match the customer action example with the sponsored ad solution for improving customer loyalty: Writes a product review
- - Mateo's cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
- - Matt wants to create 'Sing' content that piques his audience’s interest, letting them know they can help solve their challenges. Which tactics should he consider?
- - Maxime is running a video ad but he's finding it isn't leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
- - Maximize Conversion can be described in which of the following ways?
- - Measuring across app and web is challenging, yet it's important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)
- - Megan is setting up a Google App campaign but she's not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that's at country level or larger?
- - Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select three.
- - Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision's leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?