Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - True or false: Statistical significance is an optional part of A/B testing.
- - True or False: The inbound methodology is centered around building meaningful, lasting relationships with employees and shareholders.
- - True or false: The independent variable in an A/B test is the control or the variation that remains unchanged.
- - True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.
- - True or false: Using structured data guarantees that Google will make a rich snippet for your page.
- - True or false: When building and optimizing chatbots, you will need to work with both qualitative and quantitative data.
- - True or false: You should include either budget information or a time estimate in your content creation plan.
- - True or False: You should never ask your customers for a review of your business.
- - True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
- - True or false? “Other campaigns” is a segmentation option used to manually segment contacts.
- - True or false? 12% of people generate 70% of the impact online.
- - True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
- - True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
- - True or false? A best practice for creating CTAs is using 'Click Here' as often as possible.
- - True or false? A buyer persona is as important as business objectives when developing a social media strategy.