Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.
- - Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?
- - Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz's site. Why should SweetFizz integrate their testing platform with their site analytics?
- - Norman's Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?
- - Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?
- - Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?
- - Nutrition Co., a health snack company, would like to know the total impressions that have been delivered per campaign, per supply_source, per device_type. Which of the following represents how to write this query?
- - Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media?
- - Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
- - Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- - Of the different things users want to get out of their search queries, what two things do assets provide?
- - Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
- - Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- - Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?
- - Olivia manages an online store that sells musical instruments. She'll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?