Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Reporting is offered on the syndicated search partner domains where your ads have served.
- - Reports bucketed under the conversation overvie category give you insight into:
- - Research shows that B2B content achieves more influence when it’s shared on LinkedIn and across other social platforms.
- - Responsive Search Ads can be imported from your Google Ads campaign.
- - Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?
- - Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?
- - Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?
- - Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
- - Richard is creating a dynamic remarketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the remarketing to work?
- - Richard's campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?
- - Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
- - Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
- - Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
- - Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?
- - Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?