Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren't performing as well. They also want to use creative optimization in Display & Video 360 but aren't sure what type will work for them. What should you recommend?
- - A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords 'scented,' 'candle,' and 'delivery.' How will phrase match help the company's Search Ads campaign?
- - A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?
- - A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords 'organic,' 'produce,' and 'delivery.' How will phrase match help the company's Search Ads campaign?
- - A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
- - A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations.What resource should they use to review these metrics?
- - A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
- - A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?
- - A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting
- - A vision should be all of the following EXCEPT:
- - A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
- - A(n) ______ is a planned and organized effort to release a new product for sale.
- - A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
- - A(n) ________ outlines guidelines and best practices for employees to follow on social media.
- - A/B testing (split testing) is the process of: