Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Superpower Batteries has insights about which keywords audiences are frequently reviewing. Which keyword targeting method should they consider?
- - SuperPower Batteries wants to improve their video ad creatives for Sponsored TV ads. What best practice should they follow to drive ad recall with customers?
- - Superpower Batteries wants to reach customers during the Prime Day shopping festival. How can they optimize their ad creatives?
- - Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance?
- - Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
- - Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event?
- - Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?
- - Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA' stand for?
- - Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?
- - Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?
- - Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?
- - Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?
- - Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?
- - Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
- - Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy..Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?