Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
- - The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
- - The Chrome and Android Privacy Sandbox supports which two key advertising use cases?
- - The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
- - The conversion date between Google Ads and Google Analytics is different. Why might that be?
- - The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?
- - The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
- - The customer journey has become more complex, requiring a dedicated bidding strategy. Google's solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
- - The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
- - The different types of keywords are:
- - The Eisenhower box helps you:
- - The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
- - The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
- - The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
- - The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?